// What Is Social Media Marketing?
Social Media Marketing involves getting active and promoting your business in the world of social media channels. Social Media is a strongly growing form of online marketing, and many organisations are increasing their spend in that area because it pays dividends, and helps them to grow an all important online following.
As part of our social media marketing offering, we manage social media accounts and provide strategic social media consultancy, as well as monthly reporting on metrics.
// What Are The Benefits?
Social Media marketing has a number of benefits. It can be great at bolstering an SEO campaign, and leading high levels of organic traffic to a website. There are a wealth of people actively using social media channels, and they’re highly open to influence by the opinions or sharing habits of others.
Social Media also has benefits in providing online customer service with minimal hassle or staffing costs. More and more people are turning to a social media platform such as Twitter to vent their frustration with a poor in-store experience, a negative product review, or criticism of an e-commerce website. They also like to ask enquiries online as they browse their social media accounts.
It can help to manage and prevent negative views by offering a channel to counterbalance them or react in a positive or helpful manner.
Social media offers a large reach to an audience which might otherwise be harder to tap into. Sharing enables posts to go viral very quickly, and reach a much bigger audience than other channels can get to.
It’s also one of the most cost effective forms of marketing, with high levels of ROI in comparison to many others.
Our social media experts are knowledgeable, experienced, and friendly, and take the extra time to get to know your business so they can easily interact with your customers as if they are one of the team.
We use all of the recommended actions and best practice models that social media marketers take. This includes reporting on statistics, running campaigns and promotions, engaging with users, building brand loyalty through discussion, and following or connecting with pivotal businesses.
Social media marketing offers access to a large audience, with high levels of influence.
// Social Media Advertising
Social Media Advertising is similar to Pay-Per-Click advertising yet it involves running targeted ads in social media channels instead of through a search engine.Social Media Advertising is highly effective at increasing following numbers on a social media channel. Ads can be targeted based on demographics, so you can ensure that your ads get to the right people. There are a wealth of people on social media channels, and ads can target a large portion of applicable prospective customers. Ads can be run on a multitude of channels – we deal with Twitter, Facebook and LinkedIn.Our social media advertising offering covers campaign and budget management, as well as regular reporting. We continually update the ads in order to optimise them to reach the most amount of people. Our clients use us to drive traffic to their website through their social media channels, and to increase following numbers, which naturally increases the social pages reach and sharing opportunities.
Social Media Advertising is highly effective at increasing following numbers on a social media channel.
// Paid Social Advertising?
We also run our service on a monthly rolling contract, so you never have to worry about getting tied into a long retainer. We can be as flexible as you need us to be – running short campaigns for a specific promotion, or ongoing long-term campaigns.
Social media advertising helps to build your online brand. It increases the number of social media followers, in turn increasing the reach of your brand. It’s a highly cost-effective way of gaining brand loyalty and increasing your reach over more traditional methods. If you consider the cost of a Social Media Executive undertaking traditional tactics to increase follower numbers, an advertising campaign is likely to be far more efficient at achieving the same things but in a far shorter period of time.
We will generate ad copy, ad content and images to ensure that your ads gain the maximum exposure. We’ll tweak this and budget in order to gain the most optimum results. We’ve gained some great results for our clients so far and can do the same for you.