// Brand Development
Development of a visual brand is vitally important to any business, but none more so than in a competitive industry, which let’s face it, means most industries nowadays! A strong brand is equally as important in a fun B2C company as it is in a professional B2B. Your brand should accurately represent your business ethos –and position you in the market as a trusted, valued option. Regardless of what type of customer you deal with, your branding matters. It’s the first thing you’ll be judged on, and it can affect a potential customer’s opinion of your business.
Consumers can build an emotional attachment and loyalty to a B2C brand, especially when it comes to FMCG products. Building a brand that they can connect to, and that they trust is especially important in this market. Iconic brands like Coca-Cola, Apple and Nike will always be remembered.
As part of a brand development strategy, we would work through a logo development process prior to applying this to the website templates (if you’re undertaking a website design project with us). We commence the process with a broad brainstorming session creating a mind map of the word and visual associations that personify your business.
Following the research and learning stages of the brand development process we would produce and deliver several different logo designs before obtaining feedback, and refining to create the final design.
The final logo and its associated colour scheme can then be rolled out to your website and promotional material to apply a united look and feel.
We can always produce a set of brand guidelines for you too. This enables you to apply your new logo and colour scheme to other microsites and marketing material whilst maintaining consistency.
// Copywriting & Blogging
We can handle all of your copywriting and blogging needs for both online and offline. This includes blog post and newsletter planning, research and copywriting, drafting of website content, and any marketing material.
Our content delivery services can come on a monthly retainer or as a one off fee. A one off fee might be more appropriate for the drafting of content for a website, whereas a retainer will ensure you have a continuous stream of updated copy in the form of new blog posts or news articles.
Our full-service newsletter campaign includes the design and build of a custom template and the drafting of news breaking stories that will keep readership numbers high. All you need to provide is the contact database, and we’ll do the rest. We can work to a pre-existing template, or start completely from scratch by creating a unique HTML template. We can plan and schedule a series to ensure that your customers and business influencers get regular updates.
Updating your blog regularly with the latest company news is vitally important, not only for the purpose of boosting an SEO campaign, but also to ensure that people are receiving up to date news.
It helps to position you as a thought-leader in the industry, you’re more likely to show up in search engine results, and you’ll encourage return users to your site if they know that regular content will be updated and it’s interesting to read.
Blog posts may contain topical news posts, company news, professional opinion, how to guides, or introductions to new team members. A well-written blog post must retain a professional, yet business appropriate style of writing. The style must reflect the company ethos, and reflect your brand.
A professional copywriter knows not only how to write effectively for the web, but also knows how to maintain user numbers, increase your readership, and keep people coming back for more.
Ensuring that the content on your website is well written for your website visitors and for search engines alike is vitally important.
At bSoftware Solutions, we have a trained professional in-house copywriter that deals with all of our client’s content needs. He handles our biggest account, and has gained some fantastic results since he first joined the team. He deals with all elements of content delivery, but is also an SEO expert, so he really knows the best angle to approach a campaign.
We’ve gained some great results for our customers in the past, and continue to offer copywriting, blogging and newsletter services as stand-alone services and as part of an ongoing SEO campaign.